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The other bailout: 1979 Chrysler & Lee Iaccoca.

Subject: The other bailout: 1979 Chrysler & Lee Iaccoca.
by BrianCunningham on 2009/6/2 17:12:48

http://www.bloggingstocks.com/2008/11 ... ilout-worked-temporarily/

Quote:
Here are five reasons why Chrysler came back:

* Lee Iaccoca. Chrysler had available a replacement CEO, Iaccoca, whose reputation for success convinced everyone that he could fix the company;

* Shared sacrifice. All of Chrysler stakeholders -- including unions, shareholders, banks, and dealers -- were willing to sacrifice for the survival of the company;

* New car that met market needs. Chrysler was ready to launch a new front-wheel drive fuel-efficient car that consumers would be wiling to buy;

* Realistic plan. Chrysler had a well thought-out operating plan to survive the crisis; and

* Bank loans. Banks agreed to provide financing to Chrysler if the government would guarantee the loans.

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