Subject: Re: Absolut vodka gives America to Mexicans by DaleD on 2008/4/12 20:51:11
Quote:
bogus wrote: I can't remember who said it first, but... I have always lived by the old ad-man axiom "there is no such thing as bad publicity."
I am with Case, we need to stop being so damned sensative. The world, in general, hates us. Screw them. Let them. It's our job, as Americans, to continue to improve and get better. Living well is the best revenge.
I think that axiom applies to celebrities, not products. In a competitive market, something to slightly taint your product can make a big difference. As it's been said, Absolut doesn't make the only, nor the best vodka. I don't buy a lot of the stuff, but I won't buy Absolut.
I agree that sometimes we're overly sensitive. But I also think there are times when you should take notice. I think the American market will tell Absolut what they need to be told, on their balance sheet.
