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That brings a good point. They are infringing on certain rights. Me being military can not endorse anything. And for them to MAKE me do so in my understanding is illegal isn't it?

No, it is not illegal because nobody is "making" you go there.

There is no infringing on certain rights, because you have no rights in that case. It's a private company and they can do what they want (same as here). You can choose to visit or not. It's your "right" to choose.