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BillH | GM Idiots | ||
The Stig Moderator
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GM is under the gun in an effort to rebrand itself as America's car company in a world where the government owns a significant portion of the automaker.
The New York Times reports that in an effort to "present a consistent brand message," GM has sent out a memo asking Chevrolet dealers and employees to quit using the classic term "Chevy." This is silly and pointless, and screams "marketing consultants are spending too much tax money," but whatever, we hope it works. (via Jonathan Miller) NYT: Wed ask that whether youre talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward, said the memo, which was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the G.M. divisions vice president for marketing. |
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Posted on: 2010/6/10 14:30
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flyboy | Re: GM Idiots | ||
Elite Guru
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So I own a Chevrolet Corvette coupe and that's pronounced "coo-pay".
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Posted on: 2010/6/10 14:48
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'91coupe, LT4Hotcam, some other stuff. If it's too loud, you're too old. "He works on old cars, then junks 'em" |
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biggrizzly | Re: GM Idiots | ||
2011 Memorial Day Car Show Winner!
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What about great terms like "Heavy Chevy" and the like?
Oh! Its a Heavy Chevrolet! Just not the same is it? |
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Posted on: 2010/6/10 15:04
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Don Haller Corvette Club of America 94Coupe, 383Stroka, PeteK Trans, 3000stall, 3.54rear, Konis and bigger sways. |
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pianoguy | Re: GM Idiots | ||
Guru Emeritus
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Wow, they are still in deep trouble if that's what their brain-trust is coming up with.
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Posted on: 2010/6/10 15:22
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1996 LT4 �Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes.�- Jack Handey |
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flyboy | Re: GM Idiots | ||
Elite Guru
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You got that right. |
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Posted on: 2010/6/10 15:26
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BillH | Re: GM Idiots | ||
The Stig Moderator
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Well, they did put a psychologist on the board of directors 6 months ago. |
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Posted on: 2010/6/10 15:31
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BillH | Re: GM Idiots | ||
The Stig Moderator
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I sent them an email saying that I own 2 Chevy Corvettes and a Chevy Silverado. And that I was going to the local Chevy dealership today to look at new Chevy trucks. But maybe I'l just harass the salesman by using Chevy in every sentence.
Or walk across the street and see if the Dodge Ram salesguys are offended by the word Mopar. Yea, I have nothing better to do right now. |
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Posted on: 2010/6/10 15:38
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Epimax | Re: GM Idiots | ||
Elite Guru
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Indeed.... |
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Posted on: 2010/6/10 15:43
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Durango_Boy | Re: GM Idiots | ||
Elite Guru
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I'm gonna start calling them Chebby. LOL. Think they'll like that?
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Posted on: 2010/6/10 15:54
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CentralCoaster | Re: GM Idiots | ||
Senior Guru
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Damn. That song by Don McLean isn't going to rhyme now.
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Posted on: 2010/6/10 15:55
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1985 Z51, ZF6 |
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BillH | Re: GM Idiots | ||
The Stig Moderator
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Quote:
Drove my Chevrolet to the leavrolet?????? |
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Posted on: 2010/6/10 16:03
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JrRifleCoach | Re: GM Idiots | ||
Elite Guru
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Why do I always have this reoccurring image of the Three Stooges doing their classic bit as generals of the country of MORONica?
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Posted on: 2010/6/10 17:37
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As democracy is perfected, the POTUS represents more closely the inner soul of the people. On some great and glorious day, the folks of the land will reach their heart's desire at last and the White House will be occupied by a fool and narcissistic moron. |
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TommyT-Bone | Re: GM Idiots | ||
Chair-man of the bored
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Actually I understand exactly where they are coming from. Many sports stars have asked that they be called by their formal name and not the nickname everybody has called them for years. Let me see..... Thomas T-Bone. Has a catchy ring to it.
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Posted on: 2010/6/10 17:41
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flyboy | Re: GM Idiots | ||
Elite Guru
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Yes, very hoi polloi, nyuk nyuk nyuk. |
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Posted on: 2010/6/10 17:52
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CentralCoaster | Re: GM Idiots | ||
Senior Guru
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Chevrolet sounds soooo much more American than Chevy. Genius. Oh wait, you mean americans don't speak French?
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Posted on: 2010/6/10 18:36
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1985 Z51, ZF6 |
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bogus | Re: GM Idiots | ||
Grand Imperial Pooh-Bah
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I pick up my Zune player and turn on the radio... playing was this song. Just as I finished reading the thread. |
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Posted on: 2010/6/10 18:38
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The single biggest problem with communication is the illusion that it has taken place. - George Bernard Shaw Education is the best tool to overcome irrational fear. - me |
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BrianCunningham | Re: GM Idiots | ||
Senior Guru
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Funny www.chevy.com takes you to www.chevrolet.com
I was in Detroit when this Billboard campaign was running more.. http://www.dslreports.com/speak/slide ... tQmlsbGJvYXJkLUFkcw%3D%3D |
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Posted on: 2010/6/10 19:24
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Polo Green 95 LT1 6-spd http://mysite.verizon.net/vzevcp74/ 383 LT1/Vortech Supercharger/AFR heads/Rod end suspension/Penske-Hardbar dual rate coilovers/Wilwood 6pot brakes NCCC Governor: http://BayStateCorvetteClub.com |
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CentralCoaster | Re: GM Idiots | ||
Senior Guru
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I like this one:
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Posted on: 2010/6/10 20:17
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1985 Z51, ZF6 |
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tjpreul | Re: GM Idiots | ||
Elite Guru
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Its not GM its General Motors. You can add Corporation at your own discretion.
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Posted on: 2010/6/10 20:33
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Vegas wasn't built on winners. '92 auto, MSD, Banski, Taylor wires, SS lines, C5 rims, 3.07 gears, white gauges, seats from a '96. Motor: Forged rotating assy, Probe pistons, CC valvetrain, AFR heads, Procharger P1SC |
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BrianCunningham | Re: GM Idiots | ||
Senior Guru
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more
http://www.autoweek.com/article/20100610/CARNEWS/100619999 Quote: From racetracks in the heartland to the iconic strains of American Pie, one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. |
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Posted on: 2010/6/10 20:35
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Polo Green 95 LT1 6-spd http://mysite.verizon.net/vzevcp74/ 383 LT1/Vortech Supercharger/AFR heads/Rod end suspension/Penske-Hardbar dual rate coilovers/Wilwood 6pot brakes NCCC Governor: http://BayStateCorvetteClub.com |
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pianoguy | Re: GM Idiots | ||
Guru Emeritus
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Maybe GM should try to recruit some of BMW's folks:
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Posted on: 2010/6/11 3:07
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1996 LT4 �Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes.�- Jack Handey |
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CentralCoaster | Re: GM Idiots | ||
Senior Guru
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Posted on: 2010/6/11 15:08
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1985 Z51, ZF6 |
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BrianCunningham | Re: GM Idiots | ||
Senior Guru
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OMG LOL
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Posted on: 2010/6/11 16:15
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Polo Green 95 LT1 6-spd http://mysite.verizon.net/vzevcp74/ 383 LT1/Vortech Supercharger/AFR heads/Rod end suspension/Penske-Hardbar dual rate coilovers/Wilwood 6pot brakes NCCC Governor: http://BayStateCorvetteClub.com |
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CorvetteBob | Re: GM Idiots | ||
Elite Guru
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Quote:
I don't think she cares if she's my first. |
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Posted on: 2010/6/12 6:14
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flyboy | Re: GM Idiots | ||
Elite Guru
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Quote:
Hell no, that's why I gave the madam $50. |
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Posted on: 2010/6/12 11:34
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SpectatorRacing | Re: GM Idiots | ||
Elite Guru
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Quote:
Uh, Bill? You know it's just "Ram" now. The trucks have been spun off to be their own brand, Dodge is just cars. Seems kinda ironic in light of this thread, doesn't it? Speaking of stupid American car sales, I saw an ad for a 2010 Mustang GT for $240 a month (lease) with about $2k down. Apparently they're trying to get rid of the '10's since the 11's have the new 410 HP motor. It seems like a cheap daily driver so I go to the dealer to take a look, ready for the fine print. Usually the car in the ad is the NO option special, and they get you into a pricier model. Well, I figure that all I need is a V8 and a 5-speed, the GT already comes standard with Sync and all the power options so "base" model car is fine with me. But when he tells me they don't even have any cars on the lot as called out in their own ad (and not because they sold them all) I start to get irritated. Then he finds one, it stickers at $34k and he can sell it to me at X-plan for about $32k. How that works out to $240 a month I'm still trying to figure out. Needless to say, none of these $240 a month cars have materialized... No wonder nobody wants to buy AMerican cars when they're still pulling this bait and switch BULLSHIT. Needless to say I was angry. |
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Posted on: 2010/6/12 23:45
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bogus | Re: GM Idiots | ||
Grand Imperial Pooh-Bah
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I am sure these billboards were created by Campbell-Ewald... which was shit-canned last month after 90 years of being the exclusive ad firm for Chevy. |
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Posted on: 2010/6/13 0:18
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_________________
The single biggest problem with communication is the illusion that it has taken place. - George Bernard Shaw Education is the best tool to overcome irrational fear. - me |
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BillH | Re: GM Idiots | ||
The Stig Moderator
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So, I sent them an email on 6/10 with Chevy in every sentence.
Today they responded, with a regular promo email of course. Every thing in the email and brochure said Chevy. And I see an ad on TV today, everything in the add printed or stated was Chevy. I'm so proud that my one email changed all of GM's advertising. |
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Posted on: 2010/6/16 16:42
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Every man dies but not every man lives. |
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BillH | Re: GM Idiots | ||
The Stig Moderator
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Quote:
Once a year or so, I'll stop at a stealership and harass the sales guys by playing "buyer" and messing with them about these sales. Makes for a fun half hour. |
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Posted on: 2010/6/16 16:47
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Every man dies but not every man lives. |
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TommyT-Bone | Re: GM Idiots | ||
Chair-man of the bored
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I have occasionally found the bait and switch car on the lot. They usually sucked so bad I wouldn't buy it at a discounted discount. I usually give them the "Do you know what I can buy for that kind of money?" line. Then I give some examples. They just look at me ......
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Posted on: 2010/6/16 17:06
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BillH | Re: GM Idiots | ||
The Stig Moderator
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Ha, my last one - looking at a 2009 P/U. Sales guy says: "You know, this truck's going to sell fast, won't last long." This is on a mile long street in Reno that's all dealsrships and used car lots. I asked him "How many used pickups do you think are for sale on this street?" - Blank Stare |
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Posted on: 2010/6/16 17:21
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